7Bit Casino Affiliate Overview
7Bit Casino was founded in 2014 and became one of the first Bitcoin casinos to offer a large range of slot games from major providers such as Betsoft and Netent. The casino is not the most popular in the Bitcoin community, however 7Bit Casino does accept registrations from anywhere in the world with minimal personal information required. This simple and open registration system does make 7Bit’s partner program a good listing for any affiliate, although the profitability of this program is lacking.
7Bit Casino payout their affiliates a percentage share of the Net Gaming Revenue (NGR) on a monthly basis. Payouts are made in either EUR or BTC, and affiliates from the United Kingdom will need to use a VPN to access their account. Bitcoin affiliate payouts are made within 24 hours with no need for additional identification. Affiliates who wish to withdraw in EUR will require additional address information to be added to their casino account.
7Bit Casino have an enticing starting commission for new affiliates, however those with lower volume are likely to find themselves stuck on this starting commission with little incentive to increase. The lack of incentive stems from the high thresholds for commission progression, requiring over EUR10,000/month NGR for tier 2, and EUR20,000/month NGR for tier 3. Whilst 7Bit is a worthy addition for all affiliates, many will find themselves not coming close to moving above the base revenue share. Importantly however, 7Bit does not use “negative carryover” when determining affiliate payouts each month.
Reporting and Tracking
7Bit Casino uses some simple affiliate software that has been integrated at many other Bitcoin casinos. Sadly, this software is extremely basic and provides very little digestible data. The important metrics such as registered users and first time depositors are displayed clearly, however this information is grouped by month and there is no way to provide more detailed breakdowns. Overall the reporting and tracking is in great need of improvement, although it’s certainly not a deal breaker for the affiliate program.
The player communication and support at 7Bit Casino is good but sparse. The casino does provide updates on big jackpot wins as well as as additional slot games and new bonuses, but the activity is infrequent. The same goes for their support system; players at 7Bit are largely routed through to a contact form and FAQ for their support needs. Live chat is available but often offline and response times do vary. As a result, 7Bit Casino does not have a community feel that many have come to expect from casinos such as Betcoin or Crypto-Games.net, and retention levels for casual players is lacking.
Despite the low engagement with their players, what 7Bit Casino does do well is their slot games. If your players enjoy playing great slots from top industry providers then 7Bit will certainly keep them happy.
7Bit Casino does create custom landing pages for their affiliates, however the vanilla homepage for 7Bit (that many players will end up on) is very basic. Most casinos provide exciting bonuses for new players as their headline, however 7Bit presents their visitors with a 6-field form to signup to on arrival with no explanation as to why they should. Whilst the personal details required for registration at 7Bit are minimal, their execution of the conversion process falls far behind their competition.
As an affiliate, we would recommend either working with 7Bit to create a custom landing page, or using their media section to find another page that is more suitable to your players.
Media and Affiliate Management
As with most Bitcoin affiliate programs, 7Bit Casino provides their affiliates with many different media banners to choose from. The site does also offer numerous landing pages which are updated on a regular basis. Affiliate managers are also available on Skype and email at most times of the day, ensuring that any questions you have can be answered in a timely manner.